Handcrafted with Love - The Story of JBP Hobbyhorsing
Welcome! I’m Jara, the founder and creator behind JBP Hobbyhorsing. My world has always revolved around two great loves: the timeless beauty of horses and the joy of creating things with my own hands.
When I started JBP Hobbyhorsing in 2019, it was just a small hobby. Believe it or not, I had never even used a needle and thread before! But a spark was lit, and I was determined to bring my ideas to life. To turn this growing passion into a true craft, I enrolled in the Netherlands’ leading vocational school for creative talent in 2021. After four years dedicated to learning the art of entrepreneurship and artisanal craftsmanship, I graduated in 2025, ready to make my dream a reality.
Today, I am incredibly proud to say that I have turned my hobby into my business. From my small workshop in the Netherlands, JBP hobbyhorses now travel all over the globe to find their new homes.
More Than a Toy, It's a Work of Art
Hobbyhorsing is a real and wonderful sport that originated in Finland, and it has captured the hearts of children and young adults worldwide. I believe a true hobbyhorse is much more than a simple stick horse; it’s a unique piece of art. Countless hours, a lot of love, and my full creative spirit go into every single one.
My Promise to You: Quality and Uniqueness
Every JBP hobbyhorse and accessory is unique and handmade by me. I believe in quality that lasts, which is why I personally select the best materials available. From high-grade velboa fabric and durable leathers to premium Gütermann threads. Each stitch is made with care and an eye for detail, ensuring your new companion is not only beautiful but also ready for all of your adventures.
Thank you for being here and for sharing this amazing journey with me. I can’t wait to create something special for you!
— Jara